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Selling to the Brain: Understanding neuroscience's impact on your member and revenue growth
Published by Indiana Society of Association Executives and South Carolina Society of Association Executives



Summary
Your members are bombarded with too much messaging and too little time, resulting in brain clutter. Competing priorities and distractions make it harder than ever to drive and inspire action - and it’s only going to get worse!

What we know about the brain and how humans perceive and connect with messaging has advanced tremendously in the last few years. It’s imperative you understand how neuroscience is the driving factor behind unlocking effective member acquisition, retention and non-dues revenue.

You will learn how the brain makes a buying decision and how it reacts to specific stimuli and messaging. You will also learn proven tactics, strategies and approaches to gain new members, keep more of the ones you have and drive higher non dues-based revenue.

Some key takeaways:
1. Understand the critical process, speed and emotion to unlocking the mystery of decision making
2. Learn the critical steps to ensuring your messaging connects to the right parts of the brain at the right time
3. Identify the primary message “violators” that associations are guilty of committing
4. Recognize what to start and stop doing immediately to guarantee success

Please note that CAE exam and renewal applicants can only use a maximum of 50% of their application hours from self-study programs.

Presenters
Bryan Gray
MediaSauce CEO Bryan Gray has the unique ability to apply the big thinking necessary to help leaders steer their organizations through times of velocity and uncertainty. Having previously led two businesses to the Inc. 500 list of fastest-growing companies, Bryan’s group is well positioned to help associations energize and activate their prospects and members to make better and faster decisions.

Mediasauce integrates the latest applications in brain science with their proprietary...More

Originally Published
October 8, 2015

Program Titles and Supporting Materials
This program contains the following components:
  1. Selling to the Brain - Video
  2. Selling to the Brain - Paper
  3. Selling to the Brain - Audio

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

 Click on jurisdiction for specific details  


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